Here we have another guest blog post written by Elliot Pottinger, this time he is examining Lucozade sports branding and advertising. This is just part 1 though, part 2 is a lot spicier. Enjoy!
Sports drinks are widely available, relatively cheap and they have a big target market, with people aged 16-25 the top consumers. Industry reports reveal 650 million litres are consumed each year worldwide and brands such as Lucozade, PowerAde and Gatorade have gained huge traction in international markets.
Tick Marketing 