Staying hydrated is one of the most important and often neglected parts of sport. Even in day to day life, replacing fluid ensures adequate mental efficiency and general physical well being. As well as upholding good nutritional habits, consuming fluids regularly is essential for performance enhancement.
Sports drinks are widely available, relatively cheap and they have a big target market, with people aged 16-25 the top consumers. Industry reports reveal 650 million litres are consumed each year worldwide and brands such as Lucozade, PowerAde and Gatorade have gained huge traction in international markets.
I say that because I found myself working in Marketing, the area of business that I want to be a part of following my brilliant year at Salts Healthcare. We all know how important experience is in the job market and the Year in Industry is a perfect opportunity to experience the world of work and gain an understanding of how a business operates, and in my case has given me direction for my career.
I would like to open up my Tick Marketing account by sharing something with you from my time at Salts Healthcare, so here goes…
Guess what people? We have our first guest blogger! Elliot Pottinger, a BSC Sport and Exercise graduate from Middlesex University, has written the following blog post, about how he believes you should go about finding a job in the sports industry. Whilst this is not a marketing or branding post, it is a subject that we can all relate to, as the job market is becoming increasingly difficult to get into. Employers are now looking beyond your A-levels and Degrees, and it is now expected that you have as much experience as you can possibly get. But lets not dwell on that too much, just had a read of what El has to say.
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