Quick Update – Second University Assignment

Integrated Communications plan:

So I’ve been extremely busy recently, and I thought I’d share my latest piece of work with you all.

Let me know what you all think:  IMC DONE – PDF

James

Lucozade Sport: Do they work?

The second part of the Lucozade Sport blog will shy away from the advertising side of the company and focus on the controversy that surrounds the use of sports drinks.

Staying hydrated is one of the most important and often neglected parts of sport. Even in day to day life, replacing fluid ensures adequate mental efficiency and general physical well being. As well as upholding good nutritional habits, consuming fluids regularly is essential for performance enhancement.

Lucozade Sport Advertising: Part I

Here we have another guest blog post written by Elliot Pottinger, this time he is examining Lucozade sports branding and advertising. This is just part 1 though, part 2 is a lot spicier. Enjoy!

Sports drinks are widely available, relatively cheap and they have a big target market, with people aged 16-25 the top consumers. Industry reports reveal 650 million litres are consumed each year worldwide and brands such as Lucozade, PowerAde and Gatorade have gained huge traction in international markets.

Brand Case Study: Villains and Vengeance

Behind the Scenes

Villains and Vengeance, are one of Tick Marketing’s first clients, and we have already written one blog post about them. We have worked closely with Alex (MD) to develop and evolve, with a specific interest in his USP and ability to differentiate the brand. We began our relationship with Villains through a 1-1 brand analysis meeting whereby we thoroughly explored what the brand is, and what it is trying to achieve. From this, and subsequent meetings we have highlighted that the brand is still in need of a story, or is in need of its story being told to people. A brand story will hopefully give customers an understanding of what is driving the company, whilst giving the brand its own personality.

Before today, Villains has operated through ASOS marketplace but today is the day their website goes live. To coincide with this launch, Villains have decided to publish a short piece of content about the brand, and most importantly their brand story.

So go take a look, it will help you understand more about Villains and their personality.

A Case study of Morale and Motivation: Go the Extra Mile

I have recently finished my Year in Industry and have had some time to reflect on what I would call my first ‘real’ job.

I say that because I found myself working in Marketing, the area of business that I want to be a part of following my brilliant year at Salts Healthcare. We all know how important experience is in the job market and the Year in Industry is a perfect opportunity to experience the world of work and gain an understanding of how a business operates, and in my case has given me direction for my career.

I would like to open up my Tick Marketing account by sharing something with you from my time at Salts Healthcare, so here goes…

Paddy Power – Change the game

The week of exceptional adverts continues! This time its from Paddy Power!

 

So what is your Advert of the week? Fill out the poll now:

Lidl Uk: Brand Perception

Its been a good week for TV adverts, with IKEA’s launch of their bookbook and now Lidl’s farmers market experiment.

Here at Tick we do love an experiment, and testing new ideas and concepts is something that we to try do on a daily basis (Todays experiment was Facebook post boosting).

Lidl’s latest advert is focussed around highlighting their product quality through an experiment, and they achieve this through the de-branding of their produce. Whilst this is great, and very clever, it does question Lidl’s brand image. We know that Lidl’s brand is based on low-cost produce, yet by taking their brand image away from their brand, it suggests to me that people think of Lidl as a place where you can’t buy premium products. It suggests that the consumers associate Lidl’s brand image with poor quality.

They are evidently trying to change this, but does this advert really do that? Can Lidl change the way people think about their brand through this advert, or will it just highlight that certain people won’t shop at Lidl because of its brand associations.

What are your thoughts?

Were unsure about how consumers will take this advert, and whether it will generate new first time customers. But what we do know, is that it was a great experiment around brand image, and one that we will continue to monitor closely.

James

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How to write a blog post- Extra help

On Monday, I learnt something new about blogging. Not only is it really quite difficult, but I’ve also been missing a lot of useful little processes.This blog post is therefore a blog post about how to write a blog post. I think.

So lets start with some blogging best practices. A blog post must:

1. Be unique
2. Be educational
3. Be fully optimised
4. Include calls to action
5. Be well promoted

Star Paws: Using animals to create an emotional attachment

Who recognises this little chap?

This is obviously the Dulux Dog! I am now going to show you an advert, that will immediately make you attached to a brand, stick with me, there is a point to this:

Reflections of Bridgnorth Aluminium

I completed my years internship on Tuesday, and have had chance to do a little bit of a reflection upon my 12 months there. Each section begins with surprised me about work, followed by how this made me feel. Whilst this is a blog post, it’s not really meant for anybody’s enjoyment, but more of a documentation of my feelings so that I can use it again in the future.