Lucozade Sport: Do they work?

The second part of the Lucozade Sport blog will shy away from the advertising side of the company and focus on the controversy that surrounds the use of sports drinks.

Staying hydrated is one of the most important and often neglected parts of sport. Even in day to day life, replacing fluid ensures adequate mental efficiency and general physical well being. As well as upholding good nutritional habits, consuming fluids regularly is essential for performance enhancement.

To buy or not to buy?

I think I may have an unhealthy obsession for spending money on materialistic items that aren’t really going to benefit my day-to-day existence. So when someone else gets involved and starts encouraging me to buy things, it really is a downward money spending spiral.

Does this relate to marketing or advertising or even anything other than me ranting? Well, maybe….as this one time at band camp………………..