Category Archives: Case Studies

Lucozade Sport: Do they work?

The second part of the Lucozade Sport blog will shy away from the advertising side of the company and focus on the controversy that surrounds the use of sports drinks.

Staying hydrated is one of the most important and often neglected parts of sport. Even in day to day life, replacing fluid ensures adequate mental efficiency and general physical well being. As well as upholding good nutritional habits, consuming fluids regularly is essential for performance enhancement.

Continue reading

Tagged , , , , , ,

Brand Case Study: Villains and Vengeance

Behind the Scenes

logoVillains and Vengeance, are one of Tick Marketing’s first clients, and we have already written one blog post about them. We have worked closely with Alex (MD) to develop and evolve, with a specific interest in his USP and ability to differentiate the brand. We began our relationship with Villains through a 1-1 brand analysis meeting whereby we thoroughly explored what the brand is, and what it is trying to achieve. From this, and subsequent meetings we have highlighted that the brand is still in need of a story, or is in need of its story being told to people. A brand story will hopefully give customers an understanding of what is driving the company, whilst giving the brand its own personality.

Before today, Villains has operated through ASOS marketplace but today is the day their website goes live. To coincide with this launch, Villains have decided to publish a short piece of content about the brand, and most importantly their brand story.

So go take a look, it will help you understand more about Villains and their personality.

Continue reading

Tagged , , , , ,

Branding Justice

Those viewing this post who are expecting a master class on Inbound marketing are going to have to wait a short while, as this post is probably my second post to do with helping a small company. The last post in this category was about Noise Radio,( https://www.facebook.com/noiseradiouk/timeline) who are a group of self-professed media and radio nerds that are collaborating as an incubator to work under a media group named Waterloo media.

Continue reading

Tagged , , , , , , ,

Charity Fundraiser – Bridgnorth Walk

The Bridgnorth Walk – Walking in aid of Parkinson’s Uk and the Mary Stevens Hospice

For all you non-bridgnorthians out there, of which there are a few, the Bridgnorth walk is a 22 mile hike from Bridgnorth, to the top of a big hill (Brown Clee) and then back. The walk can take anywhere between 3 and a half hours to over 7 depending on your fitness levels. However, this is not a simple walk in a park, the elevation gains and losses, combined with the total mileage, make this charity walk quite a challenge, especially as so many people underestimate it.

I completed the walk when I was around 15-16 years of age, and now I am working back in Bridgnorth, I saw this as a chance not only to raise money, but also gather a lot of my friends and try to have a nice day out. So i managed to organise a team of 14 all together, which for our first year was incredible! Our team name, as you can see was ‘All walks of Life’, as our group contained people from all over the UK, and of all different age groups.

Continue reading

Tagged , , , , , , ,