Brand Case Study: Villains and Vengeance

Behind the Scenes

Villains and Vengeance, are one of Tick Marketing’s first clients, and we have already written one blog post about them. We have worked closely with Alex (MD) to develop and evolve, with a specific interest in his USP and ability to differentiate the brand. We began our relationship with Villains through a 1-1 brand analysis meeting whereby we thoroughly explored what the brand is, and what it is trying to achieve. From this, and subsequent meetings we have highlighted that the brand is still in need of a story, or is in need of its story being told to people. A brand story will hopefully give customers an understanding of what is driving the company, whilst giving the brand its own personality.

Before today, Villains has operated through ASOS marketplace but today is the day their website goes live. To coincide with this launch, Villains have decided to publish a short piece of content about the brand, and most importantly their brand story.

So go take a look, it will help you understand more about Villains and their personality.

Hootsuite – A mouthful of cheer!

I hope you watched all of that, as let’s be honest, could there have been a better start to a blog about Hootsuite? I think not!

Agile Marketing Mayhem

The last conference I attended at Marketing week was taken by Ottokar Rosenberger (Marketing Director at Betfair) and Ashley Friedlein, (CEO of E-Consultancy) and revolved around the topic of agile project management. It was there belief that agile project management is the way all agencies should conduct their work, replacing the traditional waterfall process with rapid iterations.

MAYBE AGILE IS BETTER, BUT IT IS NOT BETTER FOR ALL!

Branding Justice

Those viewing this post who are expecting a master class on Inbound marketing are going to have to wait a short while, as this post is probably my second post to do with helping a small company. The last post in this category was about Noise Radio,( https://www.facebook.com/noiseradiouk/timeline) who are a group of self-professed media and radio nerds that are collaborating as an incubator to work under a media group named Waterloo media.