Quick Update – Second University Assignment

Integrated Communications plan:

So I’ve been extremely busy recently, and I thought I’d share my latest piece of work with you all.

Let me know what you all think:  IMC DONE – PDF

James

Job hunting in the sports industry

Guess what people? We have our first guest blogger! Elliot Pottinger, a BSC Sport and Exercise graduate from Middlesex University, has written the following blog post, about how he believes you should go about finding a job in the sports industry. Whilst this is not a marketing or branding post, it is a subject that we can all relate to, as the job market is becoming increasingly difficult to get into. Employers are now looking beyond your A-levels and Degrees, and it is now expected that you have as much experience as you can possibly get. But lets not dwell on that too much, just had a read of what El has to say.

Hootsuite – A mouthful of cheer!

I hope you watched all of that, as let’s be honest, could there have been a better start to a blog about Hootsuite? I think not!

Putting Innovation at the heart of growth in a cluttered market

I have recently chosen my module choices for my final year at University, and potentially quite dangerously I have chosen out of 10 module spaces, 9 essays and only 1 exam. These 10 modules are then accompanied by a 7000 word dissertation on a topic of my choice, and I think my topic choice will surround digital marketing agencies and how they can differentiate themselves. I have also just been assigned my tutor and subject area, and I did get marketing as my topic which I am over the moon about! I have also been assigned David Houghton, a University lecturer and researcher with seemingly proficient knowledge regards social media, so this may change my outlook for my eventual title. But originally, when I had submitted my dissertation topic, I had believed I would be working on agencies and cluttered markets so when I saw Mike Magee (Vice President of Marketing at Mars Chocolate UK) on the conference list at Marketing Week live I simply had to go, and I am so glad I did.

Mikes discussion was split into two Mars products, Snickers and Maltesers. He then separately discussed the two marketing strategies of the two chocolate brands and how they have both been successful in achieving their goals.