Lucozade Sport: Do they work?

The second part of the Lucozade Sport blog will shy away from the advertising side of the company and focus on the controversy that surrounds the use of sports drinks.

Staying hydrated is one of the most important and often neglected parts of sport. Even in day to day life, replacing fluid ensures adequate mental efficiency and general physical well being. As well as upholding good nutritional habits, consuming fluids regularly is essential for performance enhancement.

Hootsuite – A mouthful of cheer!

I hope you watched all of that, as let’s be honest, could there have been a better start to a blog about Hootsuite? I think not!

Reflections of Bridgnorth Aluminium

I completed my years internship on Tuesday, and have had chance to do a little bit of a reflection upon my 12 months there. Each section begins with surprised me about work, followed by how this made me feel. Whilst this is a blog post, it’s not really meant for anybody’s enjoyment, but more of a documentation of my feelings so that I can use it again in the future.

Bringing the customer into the boardroom

Aviva CMO, and Mothercare Non Executive Amanda Mackenzie, held a conference on the Thursday afternoon of Marketing Week 2014, that was geared towards making your customers your number 1 priority. Obviously every succesful business aims to do this, but how you achieve this is often quite a difficult task.

Agency lifestyle management – Avoiding Pitfalls

Way back in June, I attended marketing week live in London and was lucky enough to listen to Andy Portsmouth and John Owens conference about agency management. Andy Portsmouth is the Marketing director for Vision Express, whilst John Owens is the Chief strategy officer at Dare.

Vision Express and Dare have worked closely together, through changing the direction of Visions marketing strategy to capitalise on the higher end of the Glasses market, as Specsavers have dominated the lower end. After several marketing attempts that emulated the brand and service that Specsavers were advocating, Vision and Dare realised that they should change this and since then have created adverts such as the one below:

This advert encompasses all that Vision is about, and highlights how it is creating a strong brand around taking vision seriously.

Inbound marketing: The Future is here!

Back on the scene

So a few weeks ago, I started writing about inbound marketing and how it is becoming a fundamental part of every organisations marketing plans. But after a few crazy weeks at work and with the Pantomime I have been promoting, I haven’t had chance to do my second post, until now!

This post is based around HubSpot and their inbound marketing beliefs. HubSpot advocate four stages to inbound marketing, which are: Attract, Convert, Close and Delight, and I will briefly explain each of the stages below.

Inbound Marketing – Why blog?

So last week I had a very interesting meeting with a company and we discussed a marketing phrase that I had never come across before. This phrase, was of course inbound marketing, and once you get to know it, it’s really quite simple. Yet to begin with, the phrase itself doesn’t lend itself to a great explanation, as surely all marketing activities that you undertake have the purpose of brining people in to the company. Well this is the case, however the main differentiator you have between the stereo typical outbound marketing, and the new kid on the block, “Inbound”, is how you acquire your customers.

Brag Responsibly

Just a quick acknowledgement for 3 mobiles latest advert. It is simply genius! How do I know? Well because me whole family sat there with the biggest look of shock on their faces at the average looking man apologising to them.

We are all 3 customers, and we were all immediately concerned, but as the advert continued, you could see their shocked faces change to that face you do when your thinking “How cheeky are they, that was really clever!”. They were truly engrossed by this simple deceptive headline and when followed with terms such as “Selfie, hot dog legs, and #nofilter”, they all let out a little sigh of relief. If you haven’t seen the advert yet, I think it’s about time:

Introduction to an Open Mission statement

Mission Statement: To effectively introduce a Mission statement into a board of directors who cannot see its relevance or day-to-day benefit.

It seems that throughout my Year in Industry this year, the term mission statements has been bounding around a lot. This has often been because I believe that it is fundamental in communicating your objectives to employees, whereas other do not. Looking at mission statements in real life is completely different from looking at them through academic textbooks and papers. Business texts are more often than not, in favour of a Mission or a Vision statement, but in practice, many organisations see it as another fluffy admin task, that the marketing department can create when they’ve finished doing all their colouring in.

Coke or Pepsi?

Lets start with a quick and simple poll:

 

Now I ask this as I thought I was a Coke drinker, and it turns out I still am. But I think that even you Pepsi drinkers, are in fact Coke drinkers. Your confused right? This makes absolutely no sense, I agree, but let me explain.