Mission Statement: To effectively introduce a Mission statement into a board of directors who cannot see its relevance or day-to-day benefit.
It seems that throughout my Year in Industry this year, the term mission statements has been bounding around a lot. This has often been because I believe that it is fundamental in communicating your objectives to employees, whereas other do not. Looking at mission statements in real life is completely different from looking at them through academic textbooks and papers. Business texts are more often than not, in favour of a Mission or a Vision statement, but in practice, many organisations see it as another fluffy admin task, that the marketing department can create when they’ve finished doing all their colouring in.
Tick Marketing 