Lidl Uk: Brand Perception

Its been a good week for TV adverts, with IKEA’s launch of their bookbook and now Lidl’s farmers market experiment.

Here at Tick we do love an experiment, and testing new ideas and concepts is something that we to try do on a daily basis (Todays experiment was Facebook post boosting).

Lidl’s latest advert is focussed around highlighting their product quality through an experiment, and they achieve this through the de-branding of their produce. Whilst this is great, and very clever, it does question Lidl’s brand image. We know that Lidl’s brand is based on low-cost produce, yet by taking their brand image away from their brand, it suggests to me that people think of Lidl as a place where you can’t buy premium products. It suggests that the consumers associate Lidl’s brand image with poor quality.

They are evidently trying to change this, but does this advert really do that? Can Lidl change the way people think about their brand through this advert, or will it just highlight that certain people won’t shop at Lidl because of its brand associations.

What are your thoughts?

Were unsure about how consumers will take this advert, and whether it will generate new first time customers. But what we do know, is that it was a great experiment around brand image, and one that we will continue to monitor closely.

James

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How to write a blog post- Extra help

On Monday, I learnt something new about blogging. Not only is it really quite difficult, but I’ve also been missing a lot of useful little processes.This blog post is therefore a blog post about how to write a blog post. I think.

So lets start with some blogging best practices. A blog post must:

1. Be unique
2. Be educational
3. Be fully optimised
4. Include calls to action
5. Be well promoted

Facebook Promotion – Paying for Facebook Adverts

On the 26^th August 2014, I decided to set up a Facebook page for Tick Marketing and test how cost-effective Facebook adverts actually are.  I would like to share my experiences with you, and how I used a £15 budget split equally across five days, to achieve over 130 likes for my new page.

Star Paws: Using animals to create an emotional attachment

Who recognises this little chap?

This is obviously the Dulux Dog! I am now going to show you an advert, that will immediately make you attached to a brand, stick with me, there is a point to this:

Branding Justice

Those viewing this post who are expecting a master class on Inbound marketing are going to have to wait a short while, as this post is probably my second post to do with helping a small company. The last post in this category was about Noise Radio,( https://www.facebook.com/noiseradiouk/timeline) who are a group of self-professed media and radio nerds that are collaborating as an incubator to work under a media group named Waterloo media.

Introduction to an Open Mission statement

Mission Statement: To effectively introduce a Mission statement into a board of directors who cannot see its relevance or day-to-day benefit.

It seems that throughout my Year in Industry this year, the term mission statements has been bounding around a lot. This has often been because I believe that it is fundamental in communicating your objectives to employees, whereas other do not. Looking at mission statements in real life is completely different from looking at them through academic textbooks and papers. Business texts are more often than not, in favour of a Mission or a Vision statement, but in practice, many organisations see it as another fluffy admin task, that the marketing department can create when they’ve finished doing all their colouring in.

Charity Fundraiser – Bridgnorth Walk

The Bridgnorth Walk – Walking in aid of Parkinson’s Uk and the Mary Stevens Hospice

For all you non-bridgnorthians out there, of which there are a few, the Bridgnorth walk is a 22 mile hike from Bridgnorth, to the top of a big hill (Brown Clee) and then back. The walk can take anywhere between 3 and a half hours to over 7 depending on your fitness levels. However, this is not a simple walk in a park, the elevation gains and losses, combined with the total mileage, make this charity walk quite a challenge, especially as so many people underestimate it.

I completed the walk when I was around 15-16 years of age, and now I am working back in Bridgnorth, I saw this as a chance not only to raise money, but also gather a lot of my friends and try to have a nice day out. So i managed to organise a team of 14 all together, which for our first year was incredible! Our team name, as you can see was ‘All walks of Life’, as our group contained people from all over the UK, and of all different age groups.