Introducing the IKEA bookbook

Incredible work from my all time favourite agency ‘Bartle Bogart Hegarty’, or BBH for short. I cannot stop watching it!

 

 

 

How to write a blog post- Extra help

On Monday, I learnt something new about blogging. Not only is it really quite difficult, but I’ve also been missing a lot of useful little processes.This blog post is therefore a blog post about how to write a blog post. I think.

So lets start with some blogging best practices. A blog post must:

1. Be unique
2. Be educational
3. Be fully optimised
4. Include calls to action
5. Be well promoted

Job hunting in the sports industry

Guess what people? We have our first guest blogger! Elliot Pottinger, a BSC Sport and Exercise graduate from Middlesex University, has written the following blog post, about how he believes you should go about finding a job in the sports industry. Whilst this is not a marketing or branding post, it is a subject that we can all relate to, as the job market is becoming increasingly difficult to get into. Employers are now looking beyond your A-levels and Degrees, and it is now expected that you have as much experience as you can possibly get. But lets not dwell on that too much, just had a read of what El has to say.

Facebook Promotion – Paying for Facebook Adverts

On the 26^th August 2014, I decided to set up a Facebook page for Tick Marketing and test how cost-effective Facebook adverts actually are.  I would like to share my experiences with you, and how I used a £15 budget split equally across five days, to achieve over 130 likes for my new page.

Hootsuite – A mouthful of cheer!

I hope you watched all of that, as let’s be honest, could there have been a better start to a blog about Hootsuite? I think not!

Agile Marketing Mayhem

The last conference I attended at Marketing week was taken by Ottokar Rosenberger (Marketing Director at Betfair) and Ashley Friedlein, (CEO of E-Consultancy) and revolved around the topic of agile project management. It was there belief that agile project management is the way all agencies should conduct their work, replacing the traditional waterfall process with rapid iterations.

MAYBE AGILE IS BETTER, BUT IT IS NOT BETTER FOR ALL!

Star Paws: Using animals to create an emotional attachment

Who recognises this little chap?

This is obviously the Dulux Dog! I am now going to show you an advert, that will immediately make you attached to a brand, stick with me, there is a point to this:

Reflections of Bridgnorth Aluminium

I completed my years internship on Tuesday, and have had chance to do a little bit of a reflection upon my 12 months there. Each section begins with surprised me about work, followed by how this made me feel. Whilst this is a blog post, it’s not really meant for anybody’s enjoyment, but more of a documentation of my feelings so that I can use it again in the future.

Bringing the customer into the boardroom

Aviva CMO, and Mothercare Non Executive Amanda Mackenzie, held a conference on the Thursday afternoon of Marketing Week 2014, that was geared towards making your customers your number 1 priority. Obviously every succesful business aims to do this, but how you achieve this is often quite a difficult task.

Agency lifestyle management – Avoiding Pitfalls

Way back in June, I attended marketing week live in London and was lucky enough to listen to Andy Portsmouth and John Owens conference about agency management. Andy Portsmouth is the Marketing director for Vision Express, whilst John Owens is the Chief strategy officer at Dare.

Vision Express and Dare have worked closely together, through changing the direction of Visions marketing strategy to capitalise on the higher end of the Glasses market, as Specsavers have dominated the lower end. After several marketing attempts that emulated the brand and service that Specsavers were advocating, Vision and Dare realised that they should change this and since then have created adverts such as the one below:

This advert encompasses all that Vision is about, and highlights how it is creating a strong brand around taking vision seriously.